随着互联网的发展，观众在观看视频的喜好和口味正在发生着翻天覆地的变化，传统的四平八稳的企业宣传片表现形式正在被新的表现形式代替。一个企业做为什么要做宣传片，做宣传片之前一定得先解决一个问题：给谁看（目标受众是谁）。那蓝君团队在针对客户制作企业宣传片或者产品宣传片的时候，第一个要问的问题就是：给谁看（目标受众是谁）？

那蓝君网络视频联合有限公司是一家专业从事影视制作机构，业务涵盖企业宣传片，产品宣传片，创意广告片等。接下来我们就分享一下目前企业宣传片比较流行的风格：苹果风。为什么流行？此种风格简洁直接，不拖沓。很适合现代快节奏的方式。去掉了吹嘘夸大，华而不实的内容。该宣传片的架构是：我们是谁？我们有什么优势？我们能给客户带来什么？请看下列案例。


（图为该片的拍摄剧照）

Who Are We?
Well, Telycam is a R&D based manufacturer, committed to designing, developing and producing full HD and ultra HD video camera for video collaboration, applied in corporation video conferencing, telemedicine, education, live-event and other professional visual communication solution.
第一部分：我们是谁
北京市特力科信息技术有限公司是一家以研发为主，专业从事设计研发生产高清，超高清视频摄像机的厂家，我们的产品主要应用在企业视频会议，远程医疗，在线教育，现场直播等专业的视讯领域上。
 
What Makes We Different Than Other Vendors?
Wow, that is a big question, actually, there are kinds of distinction between Teycam and other vendors. But here I’d like to say major 4 points: Firstly, our market positioning is very clear: two parts, affordable,applicable video camera for cloud-based unified communication; and broadcast grade PTZ video camera for video production. Secondly, we have a extremely professional R&D team in video processing, that’s the core competitiveness. It’s proud to say Telycam master the HD video camera ISP algorithsm, meanwhile, we are the unique company to adopt American Ambarella solution in video camera, to realize truly chip level development and integration. That’s to say, Telycam is totally able to adjust the camera parameter such as auto focus, auto white balance, auto exposure to offer users best image quality for different environment. Thirdly, Telycam has seasoned experience mechanical engineers, compelling ID design does not only provide clients smart and beautiful product appreance, but also help to control the quality and cost from the root. Last but not least, engineer depatment has the prototype of each developed product undergo a series internal testing before lauching production to guarantee the reliability, such as soaking testing, destructive testing, high/low temperature aging testing, even the remote controller, there is 100,000 times button pressing testing. That’s is also standard operation instruction for manufacture testing process.

我们有什么不同？
关于这个问题，这里我主要做4点阐述
1，  我们的市场定位非常明确，两方面，一个是针对云视频会议做出的高性价比的会议摄像机。另一个是针对视频制作的广播级转动高清摄像机。
2，  我们的研发团队在视频处理极其专业，特力科掌握了视频摄像机ISP的核心算法，并且是唯一一家采用美国安霸方案的视频摄像机公司，实现真正的芯片级研发。也就是说，我们完全能够自主开发调节摄像机的关键参数，如自动聚焦，自动白平衡，自动曝光等等，这样就能为不同使用环境提供最完美的图像。
3，  我们非常骄傲我们有经验丰富的结构设计工程师，好的ID和结构设计不仅仅能给用户带来精致的产品外观，还能从源头上控制产品的质量和成本。
4，  在我们研发出来的每款产品，都要经过工程部一系列内部严格的测试，如疲劳测试，破坏性测试，高低温老化测试等等，甚至一个遥控器的按键我们都需要测试10万次以上，确保产品的稳定性。生产也是按照这一套测试标准来进行生产的测试和质量控制。
 
What Customer Could Benefit From Cooperating With You?
Hmmm, we can’t guarrantee our clients lowest price, but we can guarantee the partner three points: Firstly, controlling sales channel to keep your profit by whatever we can do,as we never compete with our distributor or reseller; Secondly, providing the most appropriate products at appropriate price for your market as we understand the market well with your feedback and investigation. Thirdaly, offering you hassle free sale service in responds speed and efficient solution. All problem is guarnateed to figured out in 12 hours. We expect to cooperate with you in sustainable way.

我们能给我们的合作伙伴带来什么？
我们无法保证我们的产品是市场最低的价格，但是可以保证三点。
1，  严格控制销售渠道为我们的每个经销商和合作伙伴保持最大的利润。
2，  时刻关注市场和客户反馈，为客户提供最合适市场应用的产品和最合适的价格。
3，  及时有效的售后服务，所有的问题我们承诺在12小时内解决。

备注：如想进一步了解该片的成片视频案例，请联系那蓝君编导索要视频案例。本文版权归那蓝君所有，任何形式的转载请注明。